Journal

Notes from the pipeline.

Field guides on AI production, honest pricing and hiring — written from nine years inside advertising, for brands deciding what to make next.

AI TVC Production in 2026: The Full Pipeline, Explained

Script to broadcast-ready master — how an AI commercial actually gets made, what's real and what's hype.

AI production cuts standard ad costs by 50% or more — 30-second commercials starting from $400. The honest breakdown.

Engagement models, portfolio signals, rates and the brief checklist that gets you great work the first time.